Michael Litchfield, Creative Director from Doremus was in the process of creating a new interactive division within the agency that specializes in new marketing and social media strategies.
The team realized that the best way to tell the Muse story was to turn the Creative Director himself into an animated cartoon.
I was in charge of the Art Direction and Look Development of the characters and the environment. As things were coming along I helped animate some of the scenes and assets for a faster turnaround.
We worked with Mixamo and using their motion capture stage, crew, and talent recorded most of the actions that the animated character performs based on our storyboards.
This project had an interesting workflow were 3D Artists from Maya and C4D were sending data back and forth to take advantage of the mograph capabilities of C4D and the smooth graph editor in Maya. The talented team of animators and designers at First Person came through with a stylized animated 3D spokesperson that is personable, visually interesting, and fun to watch.
Behind the scenes
Drew Fiero: Executive Producer
Zach Fryer: Creative Direction
Nate Riley: Co-Creative Direction
Carlos Tsoi: Art Direction, Look Dev, 2d & 3d animation
Maria Henriksen: Project Management
Brandon Blizard: 3D Lead, Pipeline and Modeling
Hernan Santander: Compositing Lead, Pipeline and Animation
KK Lin: Lead Design, Look Dev and 2d animation
Andy Mai: Modeling, Design, Animation, Compositing
David TM: Character Animation
Junyoung (Pigle): Compositor
Nadia Khomenko: Compositor
Produced at First Person