Lyft Spotlight Stories
Spent a great time at Lyft HQ collaborating with the creative in-house, developing visual narratives adapted for city dwellers, riders and drivers. The experience was a great challenge to find the right style to match the story of these individuals and a way to test different animation techniques and accomplish something unique with a quick turnaround for all the media channels.
Sir Foster - Musician, organist DJ - Atlanta
Always experimenting Sir Foster combines all his tools to keep a great vibe at the Hawks Arena, jumping from the keyboard to a live DJ performance to sax solos is just a regular day on his daily routine.
Christina Lee - Music and Culture reporter - Atlanta
Christina story shows a brief moment of serendipity that can help you find the soundtrack of your city.
TJ Fashion - Desinger - Los Angeles
The idea was to use TJ’s intertwined sensibility to depict a collage world of colorful fabrics, glimpses of the city and bold statements of his experiences in LA driving for Lyft.
His diverse background was a good fit for a constant evolving sequence that manifest as a melting pot of elements in one world.